We know that
warm, delicious food is never just a meal,
tasty food makes life taste better.
The very thing that keeps us alive,
has the awesome power
to make us feel more alive.
en-our-story-mmm
our-story-stars
We want to help
the world enjoy every moment, because life tastes better when you
bibigo,
live delicious
our-story-hand
our-story-delicious
our-story-hand
our-story-newlook

Our Brand Logo

en-our-story-logo

Our Brand Story

bibigo, our brand name, is derived from our guiding philosophy of ‘bibim’, which embodies the art of skillfully blending diverse ingredients to create extraordinary flavors.

The circular holding shape of the logo is inspired by people passing dishes around the Bapsang, with energy and excitement. It symbolizes connection and fosters a sense of togetherness globally.

Within the logo shape, we have a new customized wordmark that reflects the Korean passion and boldness of our approach to everything we do, and we wear our Korean heritage with pride, giving the Hangeul (Korean characters) a prominent position, as we look to help spread K-Food to all four corners of the globe.

Our
Journey

en-our-story-journey
en-our-story-journey-mobile

bibigo around the world

More than 100 different Korean food products are sold in more than 70 countries around the world. Representing the taste of Korean food, bibigo is increasing the value of Hansik all over the world.

our-story-map